North america has for long been considered the epicenter of the mobile multimedia revolution. fair enough. But there are other geographies to be considered too. Besides, the launch of 4G and the explosion in mobile music, mobile TV, mobile gaming apps in recent years, have made this an arena where the outcome is no longer easy to predict – It’s a battle of markets and categories. understandable, when you’re talking about a $32 billion market turning into a $52.8 billion one by 2015. marketers, grab the chance. Mobile tv’s bright futureAccording to a recent report released by IE Market Research, the market for mobile entertainment, including mobile gaming, mobile music and mobile TV, is expected to grow at a compounded annual growth rate of 9.5% to reach $52.8 billion in 2015, with revenues from mobile music rising to $15.7 billion. However, among the different categories of mobile multimedia, Mobile TV is expected to script the biggest percentage growth in revenues over the next five years. As per forecasts, global mobile TV revenues (broadcast and unicast revenues) will increase from $2.52 billion in 2009 to $6.6 billion in 2015. A strong case for user baseIn terms of adding users, Mobile TV is expected to be the key driver for the mobile multimedia market. The category’s subscriber base is expected to swell at a CAGR of 21.7%, to 226 million users by 2015. However, the average spend per user is expected to decline at a CAGR of 5.2% during the period – this, given the competition amongst content and service providers. Nevertheless, the industry will see the mobile gaming arena gather storm in the years to follow, with as many as 633.9 million users by 2015. But the largest chunk of users will belong to mobile music, with 857 million users. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and Management--------------------------------------------------------------------------------------------------------------------------
Time to build brand Rahul Gandhi nowCongress, because of its bad handling of massive scams and its arrogant behaviour towards the Lokpal Bill, has very little credibility left with the people. The only hope left for the Congress now is Rahul Gandhi. To revive its image, it needs to build brand Rahul. And to build that, they need to stop giving him written scripts to read and rather let him write his own speech – a speech that comes from his conscience, and is both sincere and well meaning. Rahul is an intelligent, well read personality who knows the difference between right and wrong, and it is well known that whenever he spoke from his heart, he gained tremendous accolades and popularity. For him to become a brand and connect with the public, he needs to be allowed to speak freely and not be given any manufactured speeches. The key now for any advertisement to work for Congress is to not sound like an advertisement. Their advertising should aim for the grassroots level and should both be accessible to the public and speak the truth. In fact, their approach should be of humility and honesty, for humility is the opening line of a love affair and for Congress to have a love affair with its people, it needs to be humble with them, not arrogant. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and ManagementPlanman TechnologiesIIPM Contact InfoIIPM HistoryIIPM Think TankIIPM Infrastructure
IIPM InfoIIPM: Selection ProcessIIPM: Research and PublicationsIIPM MBA Institute India--------------------------------------------------------------------------------------------------------------------------
Technological disruptions and the rise of consumerism have created an unprecedented fragmentation in the market. As a result, the job of a media buying agency has become extremely challenging. 4Ps B&M’s amir moin writes on what the future might hold for indian media agencies and why they could well be wiped out if they don’t come up to the ask most urgentlyMedia Buying System for Placement on Digital Messaging Devices, 2007; United States Patent Application 20070203729. Methods and Systems for Interactive Data Finder (for Media Buying Opportunities), 2011; United States Patent Application 20110258019. System for Optimizing Media Buying for Online Display Advertising, 2010; United States Patent Application 12/780,845.... Troll through the patents repositories in the United States, and you can’t escape the burgeoning number of recent patents that relate to highly quantitative, statistical and complex algorithms that scientists and researchers are churning up, tools which assist media buyers in understanding which media vehicles to buy space in. Move over you human, from now on those will be highly complicated software programs that will sift through bludgeoning amounts of data and then decide which media vehicles to choose and when. And then, more algorithms to find out whether the ads placed in the chosen media spots are effective or not. Oh, so placid and tramp now seems the formula of “reach x frequency = GRP” that authors like H. E. Katz used to propagate in the previous decade (and still do!). Now, much akin to how weather models forecast typhoons using stochastic formulations, media buying internationally – and especially in the Americas – is being decided by factoring in hundreds of events and issues through decision support systems that handle complexities which even a number of highly experienced media buying professionals would not be able to calibrate as a team. This massive move to computerized decision support systems had already started in the US in the mid 90s. Are you machining yet?Thus walk in three nattily suited media buying professionals in their pin-striped suits into the client’s office, throw down on the table three laptops that are rabidly analyzing trenches of mined data, matching client requirements and media availability! And voila! The resulting graph on the screen immediately shows up the media purchase options that the client can choose. That’s the US of today. Is that the Indian media buying landscape of the current times? Is that a description that comes even miles close to how an Indian media buying agency works? Honestly speaking, today’s typical Indian media buying agency is leagues away from understanding this gigantic change in the global media buying scenario – leave alone even have quantitatively educated and equipped employees. In fact, the human resource gap for media buying agencies is more critical now than ever. Where are the ‘right’ employees?The hallowed Ad:tech Advertising Technology Conference would have already started in New York by the time you’re reading this. Tanzina Vega of New York Times wrote on October 30, 2011 (Advertising Companies Fret Over a Digital Talent Gap; NY Times report) how, this year, the conference would be less about the speakers and more about media buyers hunting for talent. “The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills. The digital talent gap is driven in part by the enormous amount of user data that ad tech companies are collecting for agencies and marketers – data that is instrumental in directing ads to consumers and analyzing trends. New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis,” Tanzina mentions. Similar was the tenor held by George John, when he wrote in Forbes in early October 2011, “Change has come to the $30 billion digital advertising industry. The ‘Mad Men’ days are over In the old days, agencies used to place an ad in relatively few places. ‘Give me the back cover of Life magazine and a TV spot at the beginning of Mutual of Omaha’s Wild Kingdom,’ a media director could say.” And now, George mentions, it’s all about “online ad networks, real-time bidding, inventory exchanges, data exchanges, and offline metrics studies... a shift toward rational, computational, and algorithmic media buying.” For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and ManagementPlanman Technologies--------------------------------------------------------------------------------------------------------------------------
Brio is Honda’s first venture into the crowded Indian small car segment. And Inaba seems determined to pull it off well.As an automobile manufacturer, Honda has always enjoyed a top-of-the-mind recall the world over, and India is no exception. The reason is simple – the unmatched features that the company delivers to its customers through its high-quality products. But, now that it has stood up against rivals like Toyota, Ford, Volkswagen, et al, by launching the Brio in the small car segment, it has a big task in hand – of overpowering it rivals while keeping the brand image intact. Well, Seki Inaba, Director – Marketing, Honda SIEL Cars India is the man in charge. Inaba, who took over from Tatsuya Natsume in April this year, has been associated with Honda for more than two decades and brings with him the excellent sales & marketing experience with an in depth understanding of consumer trends in different markets including CIS, Middle East and Africa. But the question remains: Can he deliver what Honda’s top management is expecting from one of their most ambitious projects in India – Brio? While the first episode with the Jazz has nothing spectacular to talk about, the aggressive pricing of the Brio gives Inaba the right weapon to fight its rivals in an already crowded Indian hatchback market. In an exclusive conversation with Pawan Chabra, Inaba discusses the market strategy for the Brio going forward. Honda has a reputation for manufacturing technologically advanced vehicles. Do you think it will help the company gain high initial volumes for Brio?With products like City, Civic, Accord, et al, in its portfolio Honda already enjoys a very strong connect with its Indian consumers. However, with the existing product line-up, Honda was only present in the top 20% of the Indian market, but Brio will take us straight where the maximum action is. It was one of the most-awaited products of 2011 and we are confident that we will be able to sell enough numbers of the Brio in the Indian market. Now that the product is out in the market, we have expanded our presence in the segment which accounts for the highest volumes in the Indian passenger car market. In fact, this is one of the main reasons why we have kept such an aggressive price for this hatchback in the Indian market. We expect India to be one of the largest markets for automobiles (globally) in the future and Brio is certainly the first step towards a shifting growth trajectory for us in India. So, what kind of media mix will you be using to promote Brio and what results are you expecting?We will be launching a 360-degree campaign for Brio. It will have a healthy mix of all popular media vehicles. The idea is to make consumers aware of the product. The focus is very clear as far as Brio is concerned – we expect to gain a lot of consumers through Brio. Although I cannot share the exact figures that we are looking at, roughly we will be producing around 10,000 units of the product within this year. With over 80% localisation of the product (soon expected to reach 90%), we expect Brio to join City when it comes to the best selling model for Honda SIEL in India. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and ManagementPlanman Technologies--------------------------------------------------------------------------------------------------------------------------
In a Cluttered Market, where Real Estate Buyers have to be Drawn into a Purchase, Riding The Social Media bus is Extremely Important. Coming up with a solid action plan can become challenging when you have to evaluate what works, what doesn’t, and what to maximise to get the best results in the real estate business. Creating a powerful, consistent brand presence allows you to step out from the ordinary and differentiate yourself from your competitors. Brands are under increasing pressure to perform. Yes. Tougher demand for greater returns on marketing spend, structural changes in the marketplace, tougher regulatory constraints and increasing count of competitive brands also force companies to build the right positioning. In today’s cluttered real estate marketing environment, consumers are trained to tune-out messages that don’t seem to address their real and unfulfilled wants. In other words, if your message doesn’t clearly deliver a solution to exactly what your prospect is looking for – if it doesn’t slot into an open position in your prospect’s mind – then your efforts and money and time will go down the drain. Real estate companies have realised that the best positioning strategy to communicate to break the cluttered real estate market is to touch down on the selling propositions that your projects possess, keeping in mind the overall brand image. Supreme focus should be on developing a communication plan that develops & reinstalls trust & faith of the consumer in our brand. “Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” – keeping this thought in mind, it is very important to understand how you want your brand to be positioned. All companies need to have a strong corporate positioning strategy besides various product positioning strategies. Social media marketing is the new way to promote a brand. With all the social media available, it has became a lot easier to advertise/promote your brand. Using social media for business-to-business marketing can be integral to promoting the brand and forging industry contacts. Research also reinforces the value of PR. PR is a vital component for building brand value, maintaining brand vitality, and establishing brand credibility. Most of the companies establish a strong bond with their customers through branding. Each company creates a brand identity that connects it with its target audience through a shared ideology or system of beliefs. And for the brands to have longevity, the companies need to consistently deliver on the promises made through the brand. One has to understand the value of establishing a cohesive, consistent and unique company identity that portrays what the company has to offer. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and ManagementPlanman Technologies--------------------------------------------------------------------------------------------------------------------------
Click Asia MasterClasses — the training and conference on Affiliate Marketing and PPC — was recently held in Delhi. The enriching sessions were conducted by the leading experts in the field, who graced the occasion by sharing their experiences, tips and opportunities with the delegates from around the world. Click Asia MasterClasses aims to address the training needs of digital marketers in India with the latest digital tools and techniques. Speakers who attended the Click Asia MasterClasses included Eric J. Gerritsen, Vice President of Neverblue (Canada), Kapil Juneja, CEO of Walla Media (USA), Sandeep Amar, Head, Marketing of Times Internet Limited, Vivek Bhargava, Managing Director of Communicate2, Sunil Abraham, CEO of Leadcola & Clove Network (Canada), Chris Clark and Chief Marketing Officer of Walla Media (USA). The event was supported by media bigwigs Indiatimes.com, Afaqs, eVentures, Adgully, TradeBriefs, Alootechie, the DMAI, and yours truly, 4PsB&M! For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and ManagementPlanman Technologies--------------------------------------------------------------------------------------------------------------------------
Euro RSCG’s Ashok Lalla believes in delivering TO The Consumer Whatever He Wants, Whenever He Wants it and Wherever He Is. And that’s what, as per him, is going to really drive Media Consumption in IndiaHe leads the Digital business arm of Euro RSCG in India, and focuses on delivering next-gen digital marketing solutions to an array of leading global and Indian brands. He also sits on the Euro RSCG APAC Digital Council. In a career spanning over 18 years, both at the client as well as the agency side, he has marketed brands that cut across the spectrum from one cent candies to million dollar hotel stays. In an exclusive interaction with 4Ps B&M, Ashok Lalla, President – Digital, Euro RSCG talks about the key elements that are driving media consumption in the country. Excerpts: From a digital perspective, do you think 3G is really over-rated when it comes to influencing media consumption in India?As a matter of fact, I do. Because 3G is not just about 3G, it’s about the quality of the content you provide, its value and its context. For instance, 3G has scored big time in retail marketing in Singapore and Japan, where people are using a phone which is a GPS device. You know where your consumer is, you know his location, and using that bit of information you provide him with engaging content. That’s how you set one brand apart from the other and in the end make it meaningful for the consumer. That’s where you are talking about relevance & context, and really tailoring it differently every time for a same guy, rather than creating 130 seconds or 60 seconds commercial. Till that’s done in India, I think it’s overrated. Further, there are fewer devices and connections in India. I think the big play in India will only come when 4G happens. In fact, India is going to skip a generation really, just like it skipped the generation of pagers and went straight onto using mobiles, unlike America which had a complete phase of pagers before it leaped on to mobile communication. Similarly, I think we are going to skip a generation with 3G as well, though people seem to be a little rattled when I say that, but, time will tell. What, according to you, are the trends that are shaping media consumption in India?It essentially has to be the quality and relevance of content. If it is in tandem with what I want and if it’s in context with when I want it, how I want it, that would really draw people to shape that content. So you can go ahead and create a lot of apps, you can create a lot of content on, say, DTH, but is it relevant? There’s too much of overkill of information where today everyone can be an author. So precisely the barriers are not there any more. In order to keep the people glued to your content, the quality needs to improve and the meaning needs to improve a lot more. Also, I feel that the ‘www’ phenomenon, popularly known as the world wide web, is dead already. The future of content and media consumption is defined by ‘whatever, whenever, and wherever’. That’s the new ‘www’ according to me. So you give the person whatever he wants, whenever he wants it and wherever he is. That’s what’s going to really drive media consumption. It’s not about building by destination and worrying about driving people to it. The idea is to have many islands of connectivity and that’s what will trigger media consumption. Even large portals are realising it, you can sign into YouTube, blogger through gmail which wasn’t possible earlier. Now there’s an aggregation and de-intermediation at the same time. Thus, at one point you are aggregating the content and at the same time you are putting it out in a fragmented form asking the consumer to take his pick. It’s almost like a Lego Block model of media consumption. Do you think there’s any media platform that is either dead or is about to go extinct?Interestingly, a lot of media convergence is happening nowadays. So when I am watching a TV video online, am I really consuming TV content or should it be considered a web content? Because of this convergence, it’s getting a bit hazy. What is www? Or for that matter, what is a video blog? Is it a video or is it a text? If it’s a video, you might say that text is dead. Also at one level Twitter, which is by and large text communication, brings out videos as well. So, it would be safe to say that what is really dead is a uni-dimensional media delivery. If a radio channel is not able to integrate, it will be dead. I think unidimensional media delivery is a recipe for disaster. Every medium needs to be a lot more integrated and interactive. And if you can have it somehow user generated as well, even better. You can actually mark them into different levels, so there is integration at the first level, then the next level is interaction, the third is user generated, more like the citizen journalism activity initiated by TV channels. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and Management--------------------------------------------------------------------------------------------------------------------------
Rajiv Bhalla, Country Head, NEC, explains how The Multibillion Dollar Behemoth, Despite being a late Entrant into one of The Most Potential markets in The World, is going to call The Shots in The Near Future.With a history that’s more than a hundred years old, revenues of $42.7 billion (3,583.1 billion yen for FY 2010) and a powerful base of 140,000 employees, NEC is now up for a big leap in the global IT arena. But, what is most interesting from India’s point of view is the fact that despite being involved in many critical and strategic transactions with India since 1956 in the large infrastructure and communication project space (setting up the first 2Ghz microwave communication system, a satellite earth station and an international gateway exchange for overseas communication service), the Japanese corporation opened its Indian arm in 2006 only. In an exclusive interaction with 4Ps B&M, Rajiv Bhalla explains the logic in NEC’s late entry and why he believes that their go-to-market tactic can change the game even now. Despite maintaining a significant relationship with India since 1956, NEC opened its Indian arm only in 2006. Any specific reasons for the same?I agree that we’ve been a laggard and a late entrant when it came to opening our Indian arm. But clearly, there has been a change in the NEC Corporations’ views and we’ve realised that to grow, we cannot depend only on advanced economies. Thus, we now have a greater focus on emerging markets like India, China, Brazil and Russia. As a matter of fact, we’ve been registering growth at double and triple digits on a year-on-year basis since the time we set foot on the Indian soil as a subsidiary. Last year, we established our biometric centre of excellence in Bangalore because we aim to leverage the Indian workforce not only to improve NEC’s internal efficiencies, but also to use it as a service entity for other business opportunities that we foresee. We have also set up a retail centre of excellence in Bangalore, which is working towards creating customised retail solutions for large format and specialty retail. So, there’s a huge amount of investment with a vivid focus that NEC has over India. I can’t really answer why NEC came to India so late, but I’ll say better late than never. Now, how do you plan to reach out to your target audience and cover up the lost time?We have two large divisions with us – one is the carrier network division that essentially focuses on the telecom service providers’ space, and the IT services division that consists of various IT products and solutions and services aimed at the enterprise and mid market segment. From the strategic perspective, NEC is a B2B marketing company. We clearly focus on strategic high growth verticals like education, healthcare, hospitality, public safety and security. We hope to have products that help us differentiate in the identified segments. We clearly believe that mass communication strategies for a company should have a targeted consumer focused approach. So all our marketing strategies in the segment are essentially aimed at direct marketing, customer focused events, workshops, publishing of case studies, and certain online initiatives which are keywords search based. We run an integrated marketing campaign that comprises of online activities, PR, testimonial based advertisement, events, road shows et al. In the four years that NEC has been in India, we have successfully positioned NEC as a holistic solution provider for the enterprise segment that helps the enterprise customers to improve their operational efficiencies while bringing down their total cost of operation. You talk about a lot of customer focused events. But you rarely sponsor any of them. What is the logic?A mass event attracts multiple brands to sponsor, and thus the exclusivity of your presence gets diluted upon other brands sharing the advertising space. Our aim in India is to have maximum returns on every rupee spent. Hence, rather than sponsoring events, we customise and host the events ourselves for our target audience, wherein with complete share of mind, we connect to our customers and convince them on our product and solution expertise in a conducive environment. For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and Management--------------------------------------------------------------------------------------------------------------------------
 While The Government has for long Relied on using on-Ground Intervention Exercises To Persuade People to Improve Their Wellbeing, of late the use of commercial Media to Publicise a Social Message has also come in Vogue. Mirroring that intent, even India inc. Has Jumped into The Fray Of Social Advertising, Albeit With a Commercial Intent. 4Ps B&M analyses The Year 2010 Social AD trends.
The ‘Socialists’ inc
Ever since Theodre Levitt wrote Marketing Myopia in 1960, marketing has undergone a paradigm shift. And to the extreme. An increasing number of firms in the 2005-10 period went insane, attempting to market a social cause than the product itself. Print, as evidenced, benefited the maximum in terms of growth but TV in sheer volumes of social advertising was way ahead. Aircel’s Save the Tigers, Tata Tea’s Jaago Re and other campaigns, each managed a great brand recall, but whether the campaign worked to increase sales, is still an open question. 2011 has seen a drop in such social message investments by India Inc.
Drink tea, Better Society, duh!
Perhaps inspired by Gerhart Wiebe’s question, “Why can’t you sell brotherhood and rational thinking like you sell soap?” companies throughout the 2010 year invested both in print and television to promote one or the other social message. If one were to analyse whether the trend was increasing or decreasing, no such specific movement can be seen, as the investments in social advertisement have increased for a few months and then decreased and then increased again. Still, March 2010 saw the TV medium getting the maximum social ads, while May and October 2010 evidenced the maximum print social ads.
In India’s Ad History, how many Businesses and start-ups have been powered by Women Bosses? and how have They Fared? 4Ps B&M’s Consulting Editor Monojit Lahiri does a speed-profile Snapshot of a handful of such Women and Focuses on the latest edition of a firm called Curry-Nation headed by The Ubiquitous priti nair to prove The Obvious!
 Let’s face it guys, it really is a man’s world. And although women are just as smart and effective – and proving this conjecture true everyday across diverse male-dominated domains – it’s still, mostly, men who call the shots. Sad (or not!), it is but true. Otherwise, wouldn’t there be at least a handful of the gentler sex heading some of the top 20 ad agencies? Mercifully, there have been some glorious – brave, gifted, dynamic, fearless – exceptions who have cut loose to script their very own success stories. Sure, there was the gorgeous Nargis Wadia in the late sixties and seventies, but it was Elsie Nanji (the founding partner of Ambience, rated as one of the hottest creative shops in its very first year of existence!) who set the ball rolling around two decades ago. Trained by the redoubtable Mohammed (Enterprise) Khan, Nanji has been a multiple-award winner at most of the revered shows, both at home and abroad. Presently, she is a Managing Partner of a design cell of Publicis Worldwide, Red Lion and today has established it to be one of the top five design brand outfits in the country! Next up is Preeti Vyas, Chairperson of Vyas Gianetti Creative (VGC). Widely hailed as one of the country’s foremost creative minds, Vyas launched VGC in 1997 with the single-minded focus of transforming a sluggish market into an exciting aesthetic space through “strategic design and communication solutions”. Ranked among India’s greatest brand builders, with branches at New Delhi and Bengaluru, VGC continues to demonstrate amazing entrepreneurial chutzpah and be a true game-changer for their clients. And so on to Priti Nair! Short, dusky, flashing cute dimples and distracting nose-ring, don’t ever begin to be deceived by the looks of this tough, feisty, fearless, gifted, much-awarded and acclaimed professional powered with creative artillery and ammunition designed to blow you away! Priti’s entrepreneurial venture, Curry Nation, has literally spiced up the ad-nation since its launch. But was it the woman in her which led on to her firm being called what it is? The dimpled smile appears along with her very special take: “Weird as it may sound, it has to do with my passionate patriotism and passion for food! We are a multi-layered and multi-textured entity, as a nation. Same with our food. So, shouldn’t that, seamlessly, translate into our advertising DNA? Hence, the name!” Priti apparently wasn’t too worried about breaking away from a hi-profile designation in a globally respected agency (Managing Partner, BBH) – and that was because “after two decades in the business, I think I had done time and owed it to myself to do the kind of work I wanted to do, the kind of people I wanted to team up with, the kind of clients and brands I wanted to associate with, the size and direction I wanted to go with – on my own terms.” For more articles, Click on IIPM ArticleSource : IIPM Editorial, 2011. An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri ( Renowned Management Guru and Economist). For More IIPM Info, Visit below mentioned IIPM articles.IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's WebsiteIIPM in sync with the best of the business world.......Arindam Chaudhuri on Internet.....Arindam Chaudhuri: We need Hazare's leadershipProfessor Arindam Chaudhuri - A Man For The Society....IIPM: Indian Institute of Planning and Management--------------------------------------------------------------------------------------------------------------------------
|
RSS Feed